You Need PR
 
“This book is a distillation of the wisdom and techniques Jenna used to get my start- up covered by some of the biggest names in media.”
— Kathy Hannun, Founder and President - Dandelion Energy
 
“Jenna Guarneri has written a must-read for all entrepreneurs needing PR for their startup…Read this book - and learn from one of the best.”
— Michael McFall, Co-CEO and Co-founder of BIGGBY COFFEE and author of Grind
 

You Need PR: An Approachable Guide to Public Relations for Early Stage Companies

 
 

As the Founder of a JMG Public Relations, an award winning PR firm that specializes in innovators that are changing the world to be a better place with their venture backed startup companies, Jenna Guarneri would like to share the tools that will allow any company to manage their own PR and social media initiatives and to help businesses establish what they need" in order to be successful.

 

You Need PR Will Teach You To…

 
  • Lay the foundation for a successful PR campaign
  • Look through the lens of your audience and analyze their perception
  • Humanize your interactions during the PR process
  • Build your press materials and develop the best possible story
  • Analyze your competitors and how they affect your media strategy
  • Formulate a strategy before you launch your PR initiatives
  • What you need to know about the media before engaging with them
  • Draft and execute a proper media pitch
  • Manage the pitching process and follow ups
  • Deliver the best interview between you and the media
  • Best handle the post-interview process