"You Need PR" is a quintessential, easy-to-follow guide for all things public relations. Geared toward early-stage startups who may not have the funds to retain an agency, this manual gives step-by-step instructions for creating a unique PR plan.

Backed by years of professional experience and satisfied clients, Jenna Guarneri has the perfect game plan for all of your PR needs. Whether you are a new sole proprietor creating products at home or head of an established startup with a goal to expand — a solid PR strategy is essential for reaching new levels of success. “You Need PR” is a straight no-chaser guidebook with helpful questions, precise action steps and advice from one of NYC’s most prominent publicists.

Guarneri provides readers with the proper tools to write a tactical plan at any level of business. From creating a compelling story to securing press coverage, this is a must-read for both new and seasoned entrepreneurs. Using real life brand examples, proven strategies and a fresh, contemporary perspective, ”You Need PR" is the startup bible for effective public relations.